Communication, Public Relations Concentration, B.A.

The Bachelor of Arts degree in Communication, with a concentration in Public Relations, prepares students for careers in business organizations, educational institutions, government agencies, medical facilities, non-profit organizations, public relations agencies, and sports and entertainment operations, among others. The public relations major provides students opportunities to develop strategic communication, writing, and critical thinking skills that are vital in the global marketplace. The practical applications of ethics are also covered. Students learn from practicing professionals and internships.

Goals

Graduates of public relations will:

• Understand the role of liberal arts education to long-term success in the public relations profession
• Possess communication skills, such as the ability to write clearly and cogently, and the ability to deliver effective oral presentations
• Be able to critically evaluate the social, cultural, and historical impact of media
• Develop an awareness and appreciation of ethical issues in public relations
• Apply ethical principles to their careers
• Demonstrate the skills required to produce professional content for various media platforms.

Student Learning Outcomes

Graduates of the Public Relations Concentration will demonstrate

• solid writing skills in media and public relations formats, such as media alerts, news releases, PSAs, strategic and tactical public relations campaign materials and plans, etc.
• the communication skills needed to build and maintain excellent client relationships, including organizational communications and business presentations
• understanding and expertise of public relations functions including message development, problem analysis, strategic planning, and tactical outcomes
• knowledge of the history and function of the news media and the necessary skills to work with members of the media under both proactive and reactive circumstances
• how ethical principles are implemented in a variety of public relations situations.
• written and oral proficiency in their senior projects.

Graduation Requirements

This degree program requires a minimum of 121 semester hours for completion. All students majoring in Public Relations must earn a grade of “C” or better in all Communication courses.